LUPUS & VEGA Statement
The Persistence of Memory: Where the aroma meets the memory.

• Lupus & Vega first began as a creative outlet in 2018, but fully developed in 2025. It was started from a fascination with what is left behind when almost everything else goes away.

• Based in the Brooklyn neighborhood of East Williamsburg, in New York City, the brand draws inspiration from literature, philosophy, visual art, and music concerned with memory. The house approaches its work as an intimate reflection of humanity.

• Here, beauty is not assumed to be guiltless: darkness is not always evil, and conversely, the sacred and sensual often breathe together. Each Lupus & Vega piece represents an invitation to experience something deeply personal: a place never seen again, a desire one never speaks out loud, the feeling of being near someone who is far away, or a memory that will not leave the body.

• Not concerned with trends or easy appeal, Lupus & Vega develops scents that stimulate thought, evoke emotion, and remain for some time after the person wearing them has gone. The wearer is remembered by them, just as they stir something forgotten.

• The creator, Joe Vega, developed Lupus & Vega LLC across two unique lines: an all-natural fragrance line, made of 100% natural materials, and a mixed-media line, made of natural materials and some synthetics, where rare botanicals and contemporary aroma molecules form a creative vocabulary built upon centuries of aromatic tradition.

• All works are formed in small batches with emphasis placed on complexity, character, uniqueness, and artistic freedom.

• Scent is never viewed as an accessory or fashionable embellishment at Lupus & Vega. Aroma is an invisible art form which transforms fleeting emotions/ideas and memory into something tangible, sensed by the nose, giving substance to what would otherwise remain intangible.

• Even though notes may evaporate over time, their impressions endure. A scent leaves traces of itself in others, long after the wearer has left the room.

• To wear a Lupus & Vega fragrance is to be possessed by something unique, complex, and provocative. As someone once said, “To live without art is to live in mediocrity.”